I'm Chris Granwehr,
a veteran SEO growing revenue for brands like these...
Made in Silicon Valley
Years ago, my big break in SEO came with high stakes. “Get us back in Google or you're fired.” That was the message passed down by management when I was hired at Brand.com. They’d been hit by a devastating unnatural links penalty, and after a global SEO leader failed to remove it 3 times, I became their first in-house SEO director. Livelihood on the line, I went to work, and a month later, the company was appearing in search engine results again.
In sync with Google
In my years working for startups in Silicon Valley, I’ve seen SEO change completely: tactics, strategies, best practices…
More than anything that’s driven by Google. Today, Google’s algorithm is smarter than it’s ever been. And that means it’s harder than ever for you to rank. No longer can you expect keyword-optimized content to launch you to the top of page 1. Not even backlinks are enough to do it anymore. Today, SEO is about one thing more than any other.
A focus on search intent
Search traffic is powerful because it comes with a special quality: intent. Searchers intend to find answers. If you can determine how to deliver those answers, you can hurdle bigger competitors to the top of Google. It's about...
By now Google is so good at understanding its users that it knows what they’re looking for before they do. The only way to be as good as Google is with careful study of search engine results pages.
Understanding search engine results pages is what drives strategy. When you know exactly what Google wants to serve a user, you can formulate an SEO campaign to overtake competitors with record speed.
Focusing on the user
What’s good for the user is good for search. That’s always been the case. But today’s SEO is focused far more on searcher motivation. Intent can trump other powerful ranking factors like content, keywords, and even backlinks.
Founder & CEO @ Postclick
Chris is a top one-percent SEO professional. He has spent his entire career so far going deep on the ever-changing industry of search engine optimization and helped our company stay at the forefront of that change. He takes a quality content-first approach that won’t just result in more traffic but actual target customer acquisition. It is hard to find the expertise and passion that Chris brings to search engine optimization.