Table of Contents
Though SEO is a discipline that’s valuable for everyone to learn, not everyone prefers to learn it the same way.
For many, countless SEO industry blogs provide the quickest route to SEO mastery, while others prefer tuning into the ever-growing number of SEO channels on YouTube.
Now, though, search engine optimizers of the future are increasingly looking to a new way to learn SEO: SEO podcasts.
In 2019, there were 144 million monthly podcast listeners in the United States alone. Of those listeners, 80% listened to all or most of every episode they started. For today’s busy and aspiring SEOs, audio content provides the perfect mix of education, pacing, and non-intrusiveness.
If you’re one of those aspiring SEOs, or a current SEO expert looking to keep your skills sharp, these 37 SEO podcasts will keep you informed on the ever-changing ways to use search to drive organic traffic and business growth.
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The best SEO podcasts for 2021
There are more than 2 million podcasts for users to follow and these span numerous industries and niche interests. Despite what you may think, the SEO industry is no exception. We scoured blogs, review sites, podcast listings, and more, to bring you the 37 best SEO podcasts for 2021.
1. Authority Hacker Podcast
On Authority Hack Podcast, hosts Breton and Webster cover audience interest topics and use their own online business experiences to provide valuable insights. Episodes usually last between 1-1.5 hours, allowing the hosts to go into great detail on the given topic. Their podcast has more than 10,000 monthly listeners.
2. Search Engine Journal Show
The Search Engine Journal Show focuses primarily on SEO topics. Hosts Csutoras and Baker invite industry leaders from time to time, discussing important updates and changes like the mobile-first index or voice search SEO. Episodes are usually 30 min. to 1 hour long.
3. The Digital Analytics Power Hour
Hosted by: Michael Helbling, Moe Kiss, and Tim Wilson
Topics Covered: SEO metrics, data analysis, marketing performance tracking
Website Link: The Digital Analytics Power Hour
Where to Listen: iTunes, Spotify, Stitcher
The hosts of the Digital Analytics Power Hour met at a digital analytics conference, and soon after, they decided to start a podcast together. Each episode covers more technical areas of website design and optimization. The format is conversational and often centers around a singular topic or question. These podcasting episodes are an hour long and it has more than 100 reviews on iTunes, scoring 4.8/5 stars.
4. Edge of the Web
On Edge of the Web, host Erin Sparks discusses industry trends in digital marketing. Episodes last between 30 minutes and 1 hour, and they include interviews with SEO industry leaders like Moz, Ahrefs, and YouTube.
5. Voices of Search
Voices of Search focuses primarily on content marketing strategies, although some episodes do touch on SEO practices. Some of the episodes include topics like email marketing, link building, user experience, and they usually are no longer than 20 minutes.
6. Local SEO Tactics
This podcast features tips and strategies that are perfect for small business SEO. Hosts Dolan and Brennan help listeners boost their local SEO performance by discussing subjects like EAT, Google My Business (GMB) pages, and structured data markup. Episodes range from 20 minutes to 1 hour.
7. The Recipe for SEO Success
On this podcast, host Kate Toon shares her knowledge and experience as an expert SEO copywriter and consultant. She covers functional SEO topics and also discusses industry news like Google’s presence in Australia, algorithm changes, and new best practices. Her episodes usually last for 45 minutes, but some of them are in the shorter 15-20 minute range.
8. Duct Tape Marketing
Long-time marketing veteran John Jantsch provides practical and motivation business advice on the Duct Tape Marketing podcast. In 20-minute episodes, he examines topics like networking, building a strong brand identity, and growing your audience.
9. Lion Zeal Show
The Lion Zeal Show covers topics in-depth with episodes lasting longer than one hour. Almost every episode features a guest and the conversation centers on a specific marketing concept or SEO technique/topic. It has a 5/5 rating on Apple Podcasts.
10. SEO Secrets for Explosive Growth in Website Traffic, Leads, and Sales from Search
Some of the most-covered topics include SEO funnels and link-building strategies. The episodes last for 15 minutes or less on average and there are more than 70 total. Overall, most of the episodes are short 2-5 minute sound bites on SEO techniques like schema markup or GMB profiles.
11. The Agents of Change
The Agents of Change podcast uses interviews with marketing experts to get an insight on how to increase SEO visibility. Episodes are 30 to 45 minutes long and they discuss topics like email marketing, virtual networking, and creating impactful social media channels.
12. Marketing Mantra
Marketing Mantra approaches SEO topics from the unique side hustle angle of its host, Sandeep Mallya. The podcast includes a variety of formats, including anecdotal episodes, interviews, book reviews, and more. Its episodes range from 5 to 45 minutes long.
13. Skill Up
The Skill Up podcast is presented by HubSpot, a major source of SEO and marketing research and analysis. It is formatted into separate seasons each with a distinct focus. Season 1 focused on SEO, and both seasons 2 and 6 focused on sales enablement. Each episode is short (around 10 minutes) which makes these easy to follow.
14. Experts On The Wire
Experts on the Wire has more than half a million downloads and features SEO industry leaders who talk about how to grow an online business. The podcast also covers topics like large corporation SEO, technical SEO tactics, and more. Episodes last between 1 and 1.5 hours.
15. Cashing in on Content Marketing
Host Amanda Milligan features one guest on each episode where the discussion focuses solely on marketing techniques. Though they touch on SEO, content creation and outreach make up a majority of the episodes, which are usually 30 minutes long. Since content creation is a major component of SEO, this is worth a listen.
Webcology focuses on the overall internet landscape, rather than honing in on specific SEO topics. The hosts discuss everything from current events to cultural shifts that impact website design, and though these aren’t directly about SEO, they directly impact the way search engines and searchers operate. There are more than 600 episodes spanning ten years of broadcasting and episodes are about an hour long.
17. The SEO Life
In the SEO Life podcast, Nathan Gotch interviews successful SEOs and business owners to tell listeners about the realities of building an SEO business. The episodes are only 5 minutes long, so they don’t go into great detail, but they’re good for bite-sized knowledge and for finding other resources and strategies to research further.
18. SEO 101 Podcast
Hosted by: Ross Dunn and John Carcutt
Topics Covered: algorithm updates, search engine news, SEO, industry best practices
Website Link: SEO 101
Where to Listen: iTunes, Soundcloud, Stitcher, iHeartRadio
On the SEO 101 Podcast, hosts Dunn and Carcutt cover primarily basic SEO topics and sometimes dive deeper into more advanced techniques. The show has over 3 million downloads and began in 2009. Episodes are 45 minutes to 1 hour on average and they consistently discuss important industry changes, shifts, and directions.
19. Unknown Secrets of Internet Marketing
Hosted by: Chris Burres and Matt Bertram
Topics Covered: Content advertising, marketing strategies, SEO
Website Link: SEO Podcast, Unknown Secrets of Internet Marketing
Where to Listen: iTunes, Soundcloud, Spotify, Pandora, iHeartRadio, Podomatic
The Unknown Secrets of Internet Marketing podcast has had more than 3.6 million downloads since it premiered in 2009. In that time, it has grown to become one of the top SEO podcasts available with easily digestible episodes of around 30 minutes. Hosts Burres and Bertram talk about SEO from specific angles, dedicating each episode to a singular topic like PPC, growth in a recession, and creating brand identity.
20. Journey to SaaS
This podcast helps listeners with SEO techniques like backlinks, schema markup, and keyword research. It has a 5/5 rating on iTunes and more than 40 episodes.
21. SEO is Dead and Other Lies
Each episode of this podcast is roughly 30 minutes long and dives into an SEO-related topic. The hosts talk about the SEO industry, how to implement strategies, and where to find resources.
22. Marketing Speak
The host of Marketing Speak, Stephan Spencer, is an industry-leading SEO who uses the platform to share his best advice. He frequently hosts guests on his show to talk about winning in business, finding and maintaining motivation, earning new clients, SEO, and more. Most episodes are just shy of one hour long.
23. The Business of Digital Podcast
With more than 150 episodes at 15 to 30 minutes apiece, The Business of Digital Podcast focuses on helping entrepreneurs and SEO professionals improve their brand outreach. The episodes discuss a single topic as hosts Siltala and Rohrer bring a comedic tone to their conversations.
24. Sitevisibility Internet Marketing Podcast
Sitevisibility’s Internet Marketing Podcast is a UK-based show which has 15 years of experience in the SEO podcast space. The episodes focus on how to grow your online audience, find new leads, and implement SEO strategies. It has featured guests like Neil Patel, and each episode is roughly 45 minutes long.
Older podcasts with evergreen content
Unfortunately, the SEO industry has lost some valuable podcasts over the years. Though the following podcasts haven’t been updated in months or years, they still contain valuable evergreen content that’s worth listening to if you want to learn SEO. Here’s to hoping they resume soon!
25. Sure Oak Podcast (Last Updated November 2019)
The Sure Oak Podcast has more than 80 episodes around 20 minutes each. Host Tom Casano talks about PPC campaigns, content marketing trends, and generating leads. The podcast has a 5/5 rating on iTunes.
26. The SEO Happy Hour (Last updated December 2020)
This podcast show hosted by the President of We Do Web Content answers listener questions about SEO techniques. The podcast host also invites SEO experts to help the audience improve their ranking in the search engine results pages (SERPs). Some of the older episodes have specific SEO takeaways for law firms.
27. Search Talk Live (Last Updated June 2020)
Hosted by: Robert O’Haver, Matt Weber, Michelle Stinson Ross
Topics Covered: Paid campaigns, SEO, UX enhancement, content marketing
Website Link: Search Talk Live
Where to Listen: iTunes, Spreaker, Stitcher
On Search Talk Live, hosts O’Haver, Weber, and Ross use their collective experience in the SEO industry to provide listeners with anecdotal tips and strategies. The podcast has been on air for 20 years and has a loyal following as a result. They have a wide range of guests who provide insight on topics like local search and Google search algorithm changes, and the episodes typically last an hour.
28. Frugal SEO (Last Updated July 2020)
The Frugal SEO podcast helps listeners fix common web design issues that may be preventing their blogging content from ranking. It covers basic implementation tutorials for things like keyword research, Pinterest outreach, and guest posting. Episodes are short at 15 minutes or less.
29. Copyblogger FM (Last Updated July 2020)
Copyblogger FM centers around high-quality written content and marketing techniques. The hosts teach bloggers how to develop content (including SEO content) that converts and how to use social media channels to boost engagement. There are more than 100 episodes of 30 to 45 minutes in length.
30. MozPod (Last Updated August 2018)
MozPod takes lessons and instructors straight from an industry-leading course, Moz Academy, to keep listeners up to date. Host Brian Childs keeps the episodes around 30 minutes to cater to the commuter audience that he’s built. The podcast covers important SEO topics from basic to expert levels and provides a really simple perspective, so anyone can follow this show.
31. SEOBits Podcast (Last Updated May 2019)
The SEOBits Podcast takes the real-world experience of its host Rebecca Gill and helps entrepreneurs find SEO success with practical tips and strategies. She discusses SEO best practices to follow and SEO pitfalls to avoid. Episodes are kept around the 15-minute mark, so this podcast is good for daily listening and practical application.
32. Technical SEO Podcast (Last Updated April 2020)
Hosted by: Keira Davidson
Topics Covered: technical SEO techniques and strategies
Website Link: TechSEOPodcast
Where to Listen: iTunes, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Overcast
Originally started in 2018 by Adam Gent and Dan Taylor, the TechSEO Podcast follows all behind-the-scenes optimization techniques. The podcast is currently hosted by Keira Davidson and includes interviews from top technical SEOs on the best way to optimize your site data and code. Episodes are between 10 to 30 minutes long.
33. The Humm Podcast (Last Updated September 2020)
On The Humm Podcast, the format is interview-based, using the expertise of CMOs, SEOs, and entrepreneurs to expand on digital marketing and SEO strategies. Some of the podcast episodes, which are usually between 45 minutes and 1.5 hours, also cover business building topics and management techniques. It has a 5/5.0 rating on iTunes.
34. Marketing Scoop (Last Updated August 2020)
Hosted by: Laura Morelli
Topics Covered: business growth, global marketing, increasing brand awareness
Website Link: Marketing Scoop
Where to Listen: iTunes, Spotify, Overcast, Google Podcasts, Stitcher
A product of industry leader Semrush, the Marketing Scoop podcast deep dives into marketing techniques of successful brands like IKEA, Nestle, and Roku. Host Laura Morelli interviews marketing experts across these brands to give listeners practical and tangible strategies for increasing brand awareness. The episodes are about 30 minutes long and have a case study format.
35. Bamboo Chalupa (Last Updated March 2018)
This lighthearted podcast is geared towards beginner to intermediate marketers. Hosts Snyder and Shivar approach topics from a simple perspective and spend roughly 30-45 minutes explaining SEO techniques and tactics. It has a 5/5 rating on iTunes and more than 50 episodes published.
36. Search on Tap (Last updated March 2019)
Search on Tap takes a light, playful approach to SEO conversation, as the three hosts sip beers and discuss various industry topics. Each episode is 30 to 45 minutes long.
37. SEO Mechanic Podcast (Last Updated April 2020)
Host Charlie Rose, the “SEO Mechanic,” addresses basic SEO tips and tricks in small 10-minute episodes. You might find, for example, tips on content optimization or indexing insights on this show.
Get a complimentary SEO audit
Although all of the podcasts on this list deal with SEO topics, each host or team approaches them differently. Test out some of these shows to find a speaking/discussion style that helps you learn and helps you with the areas you need to address the most.
Listening to SEO podcasts while commuting, doing household chores, or simply relaxing at home is an easy way to invest in your business without giving up more of your time.
Want to see how you’re doing with SEO? Get an instant SEO audit below. Or, schedule a free consultation to see how intent SEO can boost search traffic revenue by 700%.